Broadcast email: one message to your list at one time

How it works

You write one email, choose who gets it, test it, then send it now or schedule it. Everyone in the audience gets the same message at about the same time.

Two choices matter more than they look:

• When the audience is decided. An audience fixed when you compose the email can include someone who unsubscribed overnight. One worked out at send time can't.
• How fast it goes. A large list sent in one burst looks different to inbox providers from the same list spread over a few hours.

Afterwards, a report shows who opened, who clicked, what bounced and who unsubscribed because of it.

Why it matters

• It's how you talk to everyone. Newsletters, launches and announcements are broadcasts.
• It's your biggest single send. A mistake reaches the whole audience at once.
• It meets your automations. A promotion can land in the middle of someone's onboarding unless something holds it back.

How Mimeo handles it

A Mimeo broadcast is one email, one segment, one datetime. The recipient count leaves out unsubscribed people, and the audience is worked out when the broadcast sends, not when you write it. You send yourself a test through your real provider, then send now or schedule it in your timezone. You can reschedule, unschedule or cancel it, even mid-send.

Every broadcast drains at a set pace per hour, most engaged people first (sending pace). Bounces and complaints that arrive during the send suppress those addresses for the rest of it. Guards apply, so a promotion can be held back from people still partway through a sequence. Each broadcast gets its own copy of its email, so what a sent broadcast said stays what it said. Its report shows opens, clicks by link, delivery, bounces, complaints and the unsubscribes it caused. See Mimeo terms for broadcasts in Mimeo's own words.