Own your store's email automation.
Checkouts, purchases and renewals start your flows. Your customers, your flows, your emails, on your own server. Just plug in your sender. Take back your store's email.
For ecommerce stores
Flow builderas you see it
Flow begins
When opted_in happens, matching any source
0-entry
Already a customer?
Has the tag customer
1-check-customer
Tag as founding member
Add the tag founding-member
2-tag-existing
Send welcome email
Send emails/welcome.md
3-send-welcome
flows/welcome.jsonas your agent reads it
Email editoras you write it
Body ⓘInsert ▾
BIS</>linklist
Good to see you
You're back, so here's what shipped while you were gone:
Gates got a second path. Give-up branches are explicit now.
Watchdog segments. Rules for states that should never happen.
Nothing you built needs changing. The changelog has the details.
{{ first_name | fallback: "friend" }}emails/2026-07-30-whats-new.mda draft in your repo
Sequenceas you arrange it
Lead magnet nurture
On Repeat runs, once per email · 6 in progress
1Why your list isn't really yoursWait 0 daysActive
2The 3 automations worth building firstWait 3 daysActive
3What I'd do with your listWait 3 daysActive
4The two-minute list auditWait 4 daysDraft
❯ claudeyour agent at work
Guardsas you set them
Guards
Rules for what must never happen, checked on every send
Unsubscribed people built inIs unsubscribedSkip & continue
Churned people leave the trial flowlifecycle_stage is churnedExit flow
Stalled people wait for the pitchHas the tag stalledPause & wait
Members skip pitchesHas the tag customerSkip & continue
❯ claudeyour agent at work
Subscriberas you browse them
GGGavin Gottlieb
gavin@gottliebcreative.comSubscribed
gavin@gottliebcreative.comSubscribed
OverviewEmailsAutomationTimeline
purchase
plan: pro · $2902h ago
plan: pro · $2902h ago
email_opened
"Your copy of The Email You Own"22h ago
"Your copy of The Email You Own"22h ago
tag_added
tag: lead-magnet · by flow lead_magnet3d ago
tag: lead-magnet · by flow lead_magnet3d ago
page_viewed
path: /blog/email-you-own3d ago
path: /blog/email-you-own3d ago
opted_in
form: newsletter3d ago
form: newsletter3d ago
❯ claudeyour agent at work
Reportsas you read them
List growth
Last 30 days · all sources
25,411
subscribers
+1,204 ▲ 4.6%
new this month
0.7%
churn
❯ claudeyour agent at work
mimeo-manager/local repo · synced to your Mimeo
mimeo-manager/
.claude/skills/agent skills
audit-account-state
build-a-flow-spec-and-push
define-a-segment
draft-an-email
pull-a-fresh-snapshot
.mcp.jsonMCP server
CLAUDE.md
emails/your content
flows/
guards/
segments/
sequences/
templates/
fields.ymlyour schema
settings.ymlyour settings
❯ claudeyour agent at work
Fig. 1 · One flow, two readers.
The product
One system for you, your agent, or both.
Everything in Mimeo works both ways: a full automation studio when you want hands-on, and files, skills, and an MCP server your agent operates end-to-end.
Subscribers.
Full profiles, event history, every email received.
Emails.
Markdown or HTML, templates, personalization.
Flows.
Triggers, branches, logic, dry runs.
Sequences.
Drip campaigns in one readable view.
Events.
What subscribers do shapes what they hear next.
Guards.
No emails crashing into timed sequences.
Tags & segments.
Filter and target without ceremony.
Purchase history.
Messaging that knows where each customer is.
Manager repo.
Manage Mimeo from a repo with agent skills, MCP and everything editable in files.
Why now
Your best store emails start on what customers do.
A checkout nobody finished, a first order, a renewal next week: the emails that earn the most start on store activity. On a rented email platform, its store integration decides which of those events a flow can use, and the bill grows with every customer on the list, including the ones you rarely email.
The integration decides what counts.
Which store events can start a flow depends on the platform's own integrations.
The bill grows with every customer.
Klaviyo, Kit and Mailchimp price by list size.
Some tools can't hear the store.
Broadcast's own pages say it receives no cart or checkout events and sends a subscriber through a given sequence once.
How it works
Your store sends events. Mimeo runs the flows.
Step 1: Your store sends an event
A webhook sends checkout_started, purchase, subscription_renewed or any event you name to Mimeo, with details like the product, amount and promo code.
Step 2: A flow starts on it
The flow's trigger matches the event and its details. Gates wait for what happens next, and branches send each customer down the right path.
Step 3: Your provider sends the email
Mimeo queues each email and sends it through your own Postmark or Resend account, checking unsubscribes and suppressions at send time.
Own your sending
Manage your own sending. Really.
Mimeo is your email marketing software where you manage your list, automations, and emails. It plugs into your own sending account. You pick one provider: Postmark or Resend.
The obvious question: what about deliverability and list health? Deliverability is your sending provider's whole job. That's what they're for. Mimeo keeps your side of the street clean, automatically.
- Every send is checked before it goes out: verified sender, unsubscribe links, suppression list.
- Bounces, complaints, and unsubscribes are cleaned up the moment they happen.
- Big sends are paced: spread over hours at a rate you set, never blasted.
Your direct line to your customers' inboxes.
Now in your control.
Managed deliverability · start here. Managed deliverability from one of email's most trusted names. Less to think about, priced well below any email platform. Start here.
Lowest cost · simplest setup. The developer-favorite email API. Verify your domain, paste one API key, and you're sending.
Or have us set it up.
Setup & Launch, a flat-fee project: we deploy Mimeo on your server, connect your sender, authenticate your domain, and import your list. You own everything. Contact us
Pricing Contact us
A headline that makes the pricing feel simple.
Your email stack is two things: the software and the sending.
Price each one, add them up.
Step 1 · The software
Run it on your own server.
A year of support & updates included. Cancel anytime: Mimeo keeps working, and you keep every version released while covered.
Mimeo
- License
- $499 once
- One license = one installation (one domain).
- Black Friday
- $399 once
- $100 off the license, applied at checkout from the Buy now button.
- Support & updates
- $199/yr
- First year included, then renews automatically.
Step 2 · Your sending
Your own account, at cost.
Your provider bills for the emails you send each month: your list size × typical emails per subscriber at this cadence, newsletters plus automated flows.
Subscribers15,000
Sending
= 90,000 emails/month
Your total
Add them up.
$499 onceMimeo license$35/moResend billplus your server
Typical email platform: ~$196/moThe average of published Kit and Klaviyo pricing, billed monthly, as of November 2026.at 15,000 subscribersSave $1,934/yrMimeo pays off as your list grows.the license pays for itself in ~4 months
Estimates compare sending costs with a typical email platform. Savings exclude the license, your server, and support & updates renewals; license payback excludes server costs.
Want it done for you?
Setup & Launch: $999 flat. We deploy Mimeo on your server, connect your sender, authenticate your domain, and import your list.
Bundle with the license: $1,399.
Questions
What store owners ask first.
Before you move your store's email, the answers that matter.
Which store platforms work with Mimeo?
Any platform that can send a webhook can trigger flows in Mimeo, including on sales: your store sends each checkout, order or renewal as an event. Need a direct integration with Shopify, Klaviyo or another store? Get in touch.
Does Mimeo take payments or connect to Stripe?
No. Mimeo never connects to a payment processor. Your store sends purchases, payments and subscription changes as events, and Mimeo records them on each person.
Can a second order start the follow-up again?
Yes. Allow repeat runs on the flow, and each new order or abandoned checkout starts a new run once the last one has ended. See runs.
Will an old order start a flow when I import my history?
No. Send past orders with historical: true and they are recorded in full but start no flow and open no gate. See backfilling without sending mail.
Can my agent build the store flows?
Yes. Your agent works on the same flows as the web UI, through the MCP server, API, CLI and manager repo, and can rehearse a flow for a real customer before it goes live. See what an AI agent can do in Mimeo.
What does Mimeo cost for a store?
Mimeo is $499 once for your installation, with a year of support & updates, then $199/yr if you keep them. The price doesn't count your customers. Your server and your Postmark or Resend account bill you separately. Full pricing
Your store's email, on your own server.
Your store already knows who started a checkout, who bought and whose renewal is next week. Mimeo turns each of those events into a flow you built, and sends it through your own Postmark or Resend account.
The customer list, the order history and every unsubscribe stay in your database, and the price doesn't count your customers.
Need a direct integration with Shopify, Klaviyo or another store? Get in touch.