Abandoned cart email automation tool.
Your store sends the checkout. Mimeo waits to see if the order comes in. Only the people who never bought get the reminder.
For abandoned cart emails
Flow builderas you see it
Flow begins
When opted_in happens, matching any source
0-entry
Already a customer?
Has the tag customer
1-check-customer
Tag as founding member
Add the tag founding-member
2-tag-existing
Send welcome email
Send emails/welcome.md
3-send-welcome
flows/welcome.jsonas your agent reads it
Email editoras you write it
Body ⓘInsert ▾
BIS</>linklist
Good to see you
You're back, so here's what shipped while you were gone:
Gates got a second path. Give-up branches are explicit now.
Watchdog segments. Rules for states that should never happen.
Nothing you built needs changing. The changelog has the details.
{{ first_name | fallback: "friend" }}emails/2026-07-30-whats-new.mda draft in your repo
Sequenceas you arrange it
Lead magnet nurture
On Repeat runs, once per email · 6 in progress
1Why your list isn't really yoursWait 0 daysActive
2The 3 automations worth building firstWait 3 daysActive
3What I'd do with your listWait 3 daysActive
4The two-minute list auditWait 4 daysDraft
❯ claudeyour agent at work
Guardsas you set them
Guards
Rules for what must never happen, checked on every send
Unsubscribed people built inIs unsubscribedSkip & continue
Churned people leave the trial flowlifecycle_stage is churnedExit flow
Stalled people wait for the pitchHas the tag stalledPause & wait
Members skip pitchesHas the tag customerSkip & continue
❯ claudeyour agent at work
Subscriberas you browse them
GGGavin Gottlieb
gavin@gottliebcreative.comSubscribed
gavin@gottliebcreative.comSubscribed
OverviewEmailsAutomationTimeline
purchase
plan: pro · $2902h ago
plan: pro · $2902h ago
email_opened
"Your copy of The Email You Own"22h ago
"Your copy of The Email You Own"22h ago
tag_added
tag: lead-magnet · by flow lead_magnet3d ago
tag: lead-magnet · by flow lead_magnet3d ago
page_viewed
path: /blog/email-you-own3d ago
path: /blog/email-you-own3d ago
opted_in
form: newsletter3d ago
form: newsletter3d ago
❯ claudeyour agent at work
Reportsas you read them
List growth
Last 30 days · all sources
25,411
subscribers
+1,204 ▲ 4.6%
new this month
0.7%
churn
❯ claudeyour agent at work
mimeo-manager/local repo · synced to your Mimeo
mimeo-manager/
.claude/skills/agent skills
audit-account-state
build-a-flow-spec-and-push
define-a-segment
draft-an-email
pull-a-fresh-snapshot
.mcp.jsonMCP server
CLAUDE.md
emails/your content
flows/
guards/
segments/
sequences/
templates/
fields.ymlyour schema
settings.ymlyour settings
❯ claudeyour agent at work
Fig. 1 · One flow, two readers.
The product
One system for you, your agent, or both.
Everything in Mimeo works both ways: a full automation studio when you want hands-on, and files, skills, and an MCP server your agent operates end-to-end.
Subscribers.
Full profiles, event history, every email received.
Emails.
Markdown or HTML, templates, personalization.
Flows.
Triggers, branches, logic, dry runs.
Sequences.
Drip campaigns in one readable view.
Events.
What subscribers do shapes what they hear next.
Guards.
No emails crashing into timed sequences.
Tags & segments.
Filter and target without ceremony.
Purchase history.
Messaging that knows where each customer is.
Manager repo.
Manage Mimeo from a repo with agent skills, MCP and everything editable in files.
The old way
Most abandoned cart emails send on a timer and hope.
An abandoned cart email needs three things: an event when the checkout starts, a wait for the purchase, and a reminder only for people who never bought. Miss one and the email either never sends, or tells a customer who bought ten minutes ago that they left something behind.
No event when the checkout starts.
On many email platforms the store integration decides which events exist. Broadcast's own pages say it receives no cart or checkout events.
No wait for the purchase.
Without it, the flow can't tell a buyer from someone who walked away.
One reminder per person, ever.
A series that runs once per person never reaches a returning customer's next abandoned checkout.
How it works
How the flow runs in Mimeo.
Step 1: The checkout starts
Your store sends checkout_started to Mimeo by webhook when someone begins a checkout. The name is yours, and the flow's trigger can match on the event's details, such as the cart total.
Step 2: A gate waits for the purchase
The gate waits for the next purchase event, with an expiry you set, such as four hours. An earlier purchase doesn't count, so a returning customer still gets the reminder for this checkout.
Step 3: Buyers leave, everyone else gets the reminder
If the purchase arrives, the person takes the Criteria met path and gets nothing. If the gate expires, the reminder sends on the Gave up path.
Step 4: The next checkout starts it again
Set the flow's run policy to repeat runs allowed, and each new abandoned checkout starts a new run.
Own your sending
Manage your own sending. Really.
Mimeo is your email marketing software where you manage your list, automations, and emails. It plugs into your own sending account. You pick one provider: Postmark or Resend.
The obvious question: what about deliverability and list health? Deliverability is your sending provider's whole job. That's what they're for. Mimeo keeps your side of the street clean, automatically.
- Every send is checked before it goes out: verified sender, unsubscribe links, suppression list.
- Bounces, complaints, and unsubscribes are cleaned up the moment they happen.
- Big sends are paced: spread over hours at a rate you set, never blasted.
Your direct line to your customers' inboxes.
Now in your control.
Managed deliverability · start here. Managed deliverability from one of email's most trusted names. Less to think about, priced well below any email platform. Start here.
Lowest cost · simplest setup. The developer-favorite email API. Verify your domain, paste one API key, and you're sending.
Or have us set it up.
Setup & Launch, a flat-fee project: we deploy Mimeo on your server, connect your sender, authenticate your domain, and import your list. You own everything. Contact us
Pricing Contact us
A headline that makes the pricing feel simple.
Your email stack is two things: the software and the sending.
Price each one, add them up.
Step 1 · The software
Run it on your own server.
A year of support & updates included. Cancel anytime: Mimeo keeps working, and you keep every version released while covered.
Mimeo
- License
- $499 once
- One license = one installation (one domain).
- Black Friday
- $399 once
- $100 off the license, applied at checkout from the Buy now button.
- Support & updates
- $199/yr
- First year included, then renews automatically.
Step 2 · Your sending
Your own account, at cost.
Your provider bills for the emails you send each month: your list size × typical emails per subscriber at this cadence, newsletters plus automated flows.
Subscribers15,000
Sending
= 90,000 emails/month
Your total
Add them up.
$499 onceMimeo license$35/moResend billplus your server
Typical email platform: ~$196/moThe average of published Kit and Klaviyo pricing, billed monthly, as of November 2026.at 15,000 subscribersSave $1,934/yrMimeo pays off as your list grows.the license pays for itself in ~4 months
Estimates compare sending costs with a typical email platform. Savings exclude the license, your server, and support & updates renewals; license payback excludes server costs.
Want it done for you?
Setup & Launch: $999 flat. We deploy Mimeo on your server, connect your sender, authenticate your domain, and import your list.
Bundle with the license: $1,399.
Questions
Abandoned cart questions, answered.
What to know before the first reminder goes out.
Can the email show what was in the cart?
Yes, through a custom field. Declare a field such as cart_url under Settings → Fields, send it in the checkout_started event's person.fields, and use {{ person.fields.cart_url }} in the email. See event fields.
What if someone buys after the reminder is already queued?
Add a guard that exits the flow when a purchase happened in the last day. A guard checks every queued email at send time, so the reminder never reaches someone who just bought. See guards.
Can I send a second reminder?
Yes. Put a second gate after the first reminder, waiting for the purchase again, with its own expiry and its own reminder on the gave-up path.
Can I see what the flow will do before it goes live?
Yes. A rehearsal walks the flow for a real customer with a sample checkout and shows every step it would take, sending nothing. See Test a flow before it sends.
Which stores can send the checkout event?
Any platform that can send a webhook can start the flow, including on sales. Need a direct integration with Shopify, Klaviyo or another store? Get in touch.
Abandoned cart emails on your own store's events.
A reminder only works when it knows whether the order came in. In Mimeo, the checkout starts the flow, a gate waits for the purchase, and only the people who never bought hear from you.
Build it in an easy web UI or let your agent do it, on your own server.
Need a direct integration with Shopify, Klaviyo or another store? Get in touch.