Self-hosted email marketing automation software.
Your list, your flows, your broadcasts, on your own server. Run it from an easy web UI or let your agent do it. Just plug in your sender. Keep the automation. Own the rest.
For self-hosted email marketing
Flow builderas you see it
Flow begins
When opted_in happens, matching any source
0-entry
Already a customer?
Has the tag customer
1-check-customer
Tag as founding member
Add the tag founding-member
2-tag-existing
Send welcome email
Send emails/welcome.md
3-send-welcome
flows/welcome.jsonas your agent reads it
Email editoras you write it
Body ⓘInsert ▾
BIS</>linklist
Good to see you
You're back, so here's what shipped while you were gone:
Gates got a second path. Give-up branches are explicit now.
Watchdog segments. Rules for states that should never happen.
Nothing you built needs changing. The changelog has the details.
{{ first_name | fallback: "friend" }}emails/2026-07-30-whats-new.mda draft in your repo
Sequenceas you arrange it
Lead magnet nurture
On Repeat runs, once per email · 6 in progress
1Why your list isn't really yoursWait 0 daysActive
2The 3 automations worth building firstWait 3 daysActive
3What I'd do with your listWait 3 daysActive
4The two-minute list auditWait 4 daysDraft
❯ claudeyour agent at work
Guardsas you set them
Guards
Rules for what must never happen, checked on every send
Unsubscribed people built inIs unsubscribedSkip & continue
Churned people leave the trial flowlifecycle_stage is churnedExit flow
Stalled people wait for the pitchHas the tag stalledPause & wait
Members skip pitchesHas the tag customerSkip & continue
❯ claudeyour agent at work
Subscriberas you browse them
GGGavin Gottlieb
gavin@gottliebcreative.comSubscribed
gavin@gottliebcreative.comSubscribed
OverviewEmailsAutomationTimeline
purchase
plan: pro · $2902h ago
plan: pro · $2902h ago
email_opened
"Your copy of The Email You Own"22h ago
"Your copy of The Email You Own"22h ago
tag_added
tag: lead-magnet · by flow lead_magnet3d ago
tag: lead-magnet · by flow lead_magnet3d ago
page_viewed
path: /blog/email-you-own3d ago
path: /blog/email-you-own3d ago
opted_in
form: newsletter3d ago
form: newsletter3d ago
❯ claudeyour agent at work
Reportsas you read them
List growth
Last 30 days · all sources
25,411
subscribers
+1,204 ▲ 4.6%
new this month
0.7%
churn
❯ claudeyour agent at work
mimeo-manager/local repo · synced to your Mimeo
mimeo-manager/
.claude/skills/agent skills
audit-account-state
build-a-flow-spec-and-push
define-a-segment
draft-an-email
pull-a-fresh-snapshot
.mcp.jsonMCP server
CLAUDE.md
emails/your content
flows/
guards/
segments/
sequences/
templates/
fields.ymlyour schema
settings.ymlyour settings
❯ claudeyour agent at work
Fig. 1 · One flow, two readers.
The product
One system for you, your agent, or both.
Everything in Mimeo works both ways: a full automation studio when you want hands-on, and files, skills, and an MCP server your agent operates end-to-end.
Subscribers.
Full profiles, event history, every email received.
Emails.
Markdown or HTML, templates, personalization.
Flows.
Triggers, branches, logic, dry runs.
Sequences.
Drip campaigns in one readable view.
Events.
What subscribers do shapes what they hear next.
Guards.
No emails crashing into timed sequences.
Tags & segments.
Filter and target without ceremony.
Purchase history.
Messaging that knows where each customer is.
Manager repo.
Manage Mimeo from a repo with agent skills, MCP and everything editable in files.
The choice today
Owning your email usually means giving up the automation.
Leave a rented platform for your own server and something usually stays behind. The rented platforms keep the automation and your list. The free self-hosted tools send to a whole list, with no flows. The full open-source suites take a team to keep running.
Rented platforms keep the list.
Kit, Klaviyo and Mailchimp run the automation, but your list and history stay on their servers, and the bill grows with every subscriber.
Free tools stop at the newsletter.
listmonk sends to a whole list, with no multi-step flows. A welcome series needs your own scheduler.
Heavy tools need a team to run.
Mautic needs PHP, MySQL or MariaDB and cron jobs before the first email goes out.
How it works
What it takes to self-host Mimeo.
Step 1: One server
Mimeo is one Rails app with one SQLite database. No PostgreSQL, MySQL or Redis. Hatchbox on DigitalOcean is the documented path; any Rails host works.
Step 2: Your domain and your sender
Point your Mimeo's domain at the server with HTTPS, connect your Postmark or Resend account, and add one CNAME record per sending domain.
Step 3: Your list and events
Import your list and your opt-outs by CSV, then send events from your site, store or app to start flows.
Own your sending
Manage your own sending. Really.
Mimeo is your email marketing software where you manage your list, automations, and emails. It plugs into your own sending account. You pick one provider: Postmark or Resend.
The obvious question: what about deliverability and list health? Deliverability is your sending provider's whole job. That's what they're for. Mimeo keeps your side of the street clean, automatically.
- Every send is checked before it goes out: verified sender, unsubscribe links, suppression list.
- Bounces, complaints, and unsubscribes are cleaned up the moment they happen.
- Big sends are paced: spread over hours at a rate you set, never blasted.
Your direct line to your customers' inboxes.
Now in your control.
Managed deliverability · start here. Managed deliverability from one of email's most trusted names. Less to think about, priced well below any email platform. Start here.
Lowest cost · simplest setup. The developer-favorite email API. Verify your domain, paste one API key, and you're sending.
Or have us set it up.
Setup & Launch, a flat-fee project: we deploy Mimeo on your server, connect your sender, authenticate your domain, and import your list. You own everything. Contact us
Pricing Contact us
A headline that makes the pricing feel simple.
Your email stack is two things: the software and the sending.
Price each one, add them up.
Step 1 · The software
Run it on your own server.
A year of support & updates included. Cancel anytime: Mimeo keeps working, and you keep every version released while covered.
Mimeo
- License
- $499 once
- One license = one installation (one domain).
- Black Friday
- $399 once
- $100 off the license, applied at checkout from the Buy now button.
- Support & updates
- $199/yr
- First year included, then renews automatically.
Step 2 · Your sending
Your own account, at cost.
Your provider bills for the emails you send each month: your list size × typical emails per subscriber at this cadence, newsletters plus automated flows.
Subscribers15,000
Sending
= 90,000 emails/month
Your total
Add them up.
$499 onceMimeo license$35/moResend billplus your server
Typical email platform: ~$196/moThe average of published Kit and Klaviyo pricing, billed monthly, as of November 2026.at 15,000 subscribersSave $1,934/yrMimeo pays off as your list grows.the license pays for itself in ~4 months
Estimates compare sending costs with a typical email platform. Savings exclude the license, your server, and support & updates renewals; license payback excludes server costs.
Want it done for you?
Setup & Launch: $999 flat. We deploy Mimeo on your server, connect your sender, authenticate your domain, and import your list.
Bundle with the license: $1,399.
Questions
Self-hosting questions, answered.
What running your own email software takes.
What does self-hosted email marketing software need to run?
For Mimeo: one server that runs a Rails app with HTTPS and a stable domain, one SQLite database, and a Postmark or Resend account for sending. Deploy Mimeo has the requirements.
How does Mimeo compare with other self-hosted tools?
Mimeo has multi-step flows on any event and agent access; listmonk is a good free pick if you don't need flows, and Mautic suits a team that wants a large marketing suite. How Mimeo compares to alternatives has the sourced facts.
Is Mimeo open source?
No. Mimeo is a commercial license you buy once for one installation. It runs on your server, and your data stays in your database.
Can someone set it up for me?
Yes. Setup & Launch is $999 on its own or $1,399 with the license: we deploy Mimeo on your server, connect your sender, authenticate your domain and import your list. Get in touch.
Is there a hosted version?
No. Mimeo is self-hosted only, so your list never sits on our servers. If you don't want to run a server, a rented email platform is the better fit.
Email automation you own, on your own server.
Owning your email shouldn't mean giving up the automation. Mimeo keeps both: flows on any event, sequences, broadcasts and segments, in one app with one SQLite database.
Your list and its history live in your database, and your own Postmark or Resend account sends every email.
Buy it once for your installation. Stop renewing support & updates, and Mimeo keeps working.