Drip campaign email marketing software
A signup, a purchase, something in your app: any event can start a timed series. Your sequences, your emails, on your own server.
For drip campaigns
Flow builderas you see it
Flow begins
When opted_in happens, matching any source
0-entry
Already a customer?
Has the tag customer
1-check-customer
Tag as founding member
Add the tag founding-member
2-tag-existing
Send welcome email
Send emails/welcome.md
3-send-welcome
flows/welcome.jsonas your agent reads it
Email editoras you write it
Body ⓘInsert ▾
BIS</>linklist
Good to see you
You're back, so here's what shipped while you were gone:
Gates got a second path. Give-up branches are explicit now.
Watchdog segments. Rules for states that should never happen.
Nothing you built needs changing. The changelog has the details.
{{ first_name | fallback: "friend" }}emails/2026-07-30-whats-new.mda draft in your repo
Sequenceas you arrange it
Lead magnet nurture
On Repeat runs, once per email · 6 in progress
1Why your list isn't really yoursWait 0 daysActive
2The 3 automations worth building firstWait 3 daysActive
3What I'd do with your listWait 3 daysActive
4The two-minute list auditWait 4 daysDraft
❯ claudeyour agent at work
Guardsas you set them
Guards
Rules for what must never happen, checked on every send
Unsubscribed people built inIs unsubscribedSkip & continue
Churned people leave the trial flowlifecycle_stage is churnedExit flow
Stalled people wait for the pitchHas the tag stalledPause & wait
Members skip pitchesHas the tag customerSkip & continue
❯ claudeyour agent at work
Subscriberas you browse them
GGGavin Gottlieb
gavin@gottliebcreative.comSubscribed
gavin@gottliebcreative.comSubscribed
OverviewEmailsAutomationTimeline
purchase
plan: pro · $2902h ago
plan: pro · $2902h ago
email_opened
"Your copy of The Email You Own"22h ago
"Your copy of The Email You Own"22h ago
tag_added
tag: lead-magnet · by flow lead_magnet3d ago
tag: lead-magnet · by flow lead_magnet3d ago
page_viewed
path: /blog/email-you-own3d ago
path: /blog/email-you-own3d ago
opted_in
form: newsletter3d ago
form: newsletter3d ago
❯ claudeyour agent at work
Reportsas you read them
List growth
Last 30 days · all sources
25,411
subscribers
+1,204 ▲ 4.6%
new this month
0.7%
churn
❯ claudeyour agent at work
mimeo-manager/local repo · synced to your Mimeo
mimeo-manager/
.claude/skills/agent skills
audit-account-state
build-a-flow-spec-and-push
define-a-segment
draft-an-email
pull-a-fresh-snapshot
.mcp.jsonMCP server
CLAUDE.md
emails/your content
flows/
guards/
segments/
sequences/
templates/
fields.ymlyour schema
settings.ymlyour settings
❯ claudeyour agent at work
Fig. 1 · One flow, two readers.
The product
One system for you, your agent, or both.
Everything in Mimeo works both ways: a full automation studio when you want hands-on, and files, skills, and an MCP server your agent operates end-to-end.
Subscribers.
Full profiles, event history, every email received.
Emails.
Markdown or HTML, templates, personalization.
Flows.
Triggers, branches, logic, dry runs.
Sequences.
Drip campaigns in one readable view.
Events.
What subscribers do shapes what they hear next.
Guards.
No emails crashing into timed sequences.
Tags & segments.
Filter and target without ceremony.
Purchase history.
Messaging that knows where each customer is.
Manager repo.
Manage Mimeo from a repo with agent skills, MCP and everything editable in files.
The old way
Most drips only know when someone joined.
A typical drip starts on a form or a tag and runs on its own clock. It can't start on a purchase or an upgrade unless the platform supports that event, and it keeps sending the 'ready to buy?' email to someone who bought on day two.
The start is a form or a tag.
A purchase, an upgrade or something in your app can't start the series unless the platform supports that event.
The series doesn't know what happened.
Someone buys on day two and still gets the 'ready to buy?' email on day five.
The bill grows with the list.
Kit, Mailchimp and MailerLite price by subscribers, so a drip to a large list costs more every month.
How it works
How a drip campaign runs in Mimeo.
Step 1: Write the sequence
Each step is an email and the delay before it, such as day 0, day 2 and day 5. Emails are Markdown with Liquid, wrapped in your template.
Step 2: Start it on an event
A flow starts the sequence on any event your site, store or app sends: a signup, a purchase, a trial starting.
Step 3: Let it react
A guard checks every email at send time and can skip one, hold it, or end the series when someone buys or unsubscribes.
Own your sending
Manage your own sending. Really.
Mimeo is your email marketing software where you manage your list, automations, and emails. It plugs into your own sending account. You pick one provider: Postmark or Resend.
The obvious question: what about deliverability and list health? Deliverability is your sending provider's whole job. That's what they're for. Mimeo keeps your side of the street clean, automatically.
- Every send is checked before it goes out: verified sender, unsubscribe links, suppression list.
- Bounces, complaints, and unsubscribes are cleaned up the moment they happen.
- Big sends are paced: spread over hours at a rate you set, never blasted.
Your direct line to your customers' inboxes.
Now in your control.
Managed deliverability · start here. Managed deliverability from one of email's most trusted names. Less to think about, priced well below any email platform. Start here.
Lowest cost · simplest setup. The developer-favorite email API. Verify your domain, paste one API key, and you're sending.
Or have us set it up.
Setup & Launch, a flat-fee project: we deploy Mimeo on your server, connect your sender, authenticate your domain, and import your list. You own everything. Contact us
Pricing Contact us
A headline that makes the pricing feel simple.
Your email stack is two things: the software and the sending.
Price each one, add them up.
Step 1 · The software
Run it on your own server.
A year of support & updates included. Cancel anytime: Mimeo keeps working, and you keep every version released while covered.
Mimeo
- License
- $499 once
- One license = one installation (one domain).
- Black Friday
- $399 once
- $100 off the license, applied at checkout from the Buy now button.
- Support & updates
- $199/yr
- First year included, then renews automatically.
Step 2 · Your sending
Your own account, at cost.
Your provider bills for the emails you send each month: your list size × typical emails per subscriber at this cadence, newsletters plus automated flows.
Subscribers15,000
Sending
= 90,000 emails/month
Your total
Add them up.
$499 onceMimeo license$35/moResend billplus your server
Typical email platform: ~$196/moThe average of published Kit and Klaviyo pricing, billed monthly, as of November 2026.at 15,000 subscribersSave $1,934/yrMimeo pays off as your list grows.the license pays for itself in ~4 months
Estimates compare sending costs with a typical email platform. Savings exclude the license, your server, and support & updates renewals; license payback excludes server costs.
Want it done for you?
Setup & Launch: $999 flat. We deploy Mimeo on your server, connect your sender, authenticate your domain, and import your list.
Bundle with the license: $1,399.
Questions
Drip questions, answered.
How a timed series works in Mimeo.
What's the difference between a sequence and a flow?
A sequence is the series of emails on set delays. A flow decides who starts it and what happens around it: it waits, branches and starts sequences. See flows vs sequences vs broadcasts.
Can a drip stop when someone buys?
Yes. A guard scoped to the sequence can cancel the rest of the series when a purchase happened, checked as each email is about to send. See guards.
Can I edit a drip people are already in?
Yes, and nobody's schedule moves under them. Changing a delay, swapping an email or reordering steps applies to future runs, while people already in the series keep the dates they were given. A new step you activate reaches everyone who hasn't passed its position yet. See sequences.
Can the same person go through a drip twice?
If you choose. Each sequence runs once per person, repeats in full, or repeats sending only the emails someone hasn't had. See sequences.
Can my agent write the series?
Yes. Your agent writes the sequence and its flow as files in your manager repo, or through the MCP server and API, and rehearses the flow on a real person before it goes live.
Drip campaigns on any event, on your own server.
A drip should know what happened. In Mimeo, any event can start a series, and a guard can hold, skip or end it when someone buys or unsubscribes.
Write it in an easy web UI or let your agent write it as files, and it runs on your own server.
Your list grows; your Mimeo bill doesn't.