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Set up sending

A fresh Mimeo can't send until a provider, a sender, and a domain exist. The setup wizard at /setup walks all three in four steps, and verifies each piece as you go.

After creating your owner account, follow Get set up to send on the dashboard or open Settings → Provider. The Provider and Domains & senders settings pages hand off to the wizard until setup completes, then take over for changes afterward. The wizard saves completed steps, so you can return later to finish.

Just exploring? Choose Use the built-in test provider. It records sends and delivers nothing, so you can explore without a provider account. Return to Settings → Provider when you are ready for real sending.

1. Pick your provider

Choose Resend, the simplest starting point for a new setup, or Postmark. Selecting a card shows a before you continue checklist — the prep only you can do on the provider's side.

Picking a provider also routes Mimeo's own operator mail — password resets and alert email — through it, in transactional mode, with the From address defaulting to your default sender's address: an identity your provider has already verified, so it delivers with nothing more to configure. Change either any time under Settings → General → Application email, including switching operator mail to your own SMTP server.

If you pick Postmark

If you pick Resend

Partway through is fine — the wizard waits. Start the DNS records now and let them propagate while you do step 2.

2. Connect it

The wizard asks for the provider's keys, and each field notes where its value lives:

The webhook is how delivery truth — bounces, complaints, provider-side unsubscribes — reaches your Mimeo. The webhook secret is pre-generated the moment the step opens (Regenerate mints a new one), and the Webhook URL box shows the complete URL, ready to copy:

Save & verify checks the connection with the provider immediately — the wizard only advances when it works, so a bad token surfaces here rather than at your first send.

3. Your senders

A sender is the from name plus the address your emails come from. The wizard shows which domains your provider has verified — and on Postmark, prefills any confirmed sender-signature addresses. You type only the part before the @: the domain half of each address is a fixed end cap on the field, limited to the domains the provider has verified (a picker when there's more than one). Complete the names, add more addresses, and save.

This step also asks for your mailing address — the physical address your email footers show via {{ mailing_address }}. Anti-spam law requires every marketing email to include one, so the wizard won't move on without it; a P.O. box works. It's editable later under Settings → General → Email footer.

Saving also creates the sending-domain rows for step 4 automatically — nothing gets typed twice.

4. Your domains

One CNAME per sending domain, added wherever that domain's DNS is managed:

Type Host Value
CNAME mimeo.example.org mimeo.example.com (your Mimeo's own host)

This example sends mail from example.org and runs the Mimeo app at mimeo.example.com. Use your own sending domain and app host in their place.

The Subdomain for links field lets you use any subdomain you like, as long as the CNAME matches — only the subdomain is yours to edit; the domain itself is a fixed end cap on the field. The value is your Mimeo's own host, shown with a copy button. To correct it after setup, go to Settings → Domains & senders → Sending domains → Change host; the field's placeholder is mimeo.example.com.

Check now verifies the record by fetching your Mimeo's identity through it, so a green check means the domain really reaches your Mimeo. Each domain moves through three statuses: Waiting for DNS → Waiting on provider verification → Connected. When a check fails, the reason appears in red on that domain's card.

Finish setup unlocks when every domain reads Connected. DNS can take a few minutes — leave and come back; nothing is lost. Why the CNAME exists at all — the links, tracking, and unsubscribe page inside your email riding your own domain — is covered in Sending domains & senders.

After the wizard

Finishing lands on connect your manager repo, where you can create the API token for your Mimeo Manager workspace. The same screen lives at Settings → Agents & API → Manager repo. Follow manager setup to connect the ZIP downloaded from your account's License page.

Continue Getting started to configure media storage, review the footer and unsubscribe experience, and send a test before importing your audience.

Day-to-day sending changes live in the standard settings pages — Settings → Provider and Settings → Domains & senders: rotate a key, add a sender, use a different subdomain. The provider references cover the deeper details: Postmark setup · Resend setup.

See also: Sending domains & senders · Sending providers