# Post-purchase emails that start on the order Post-purchase emails in Mimeo: each purchase event starts a flow with a thank-you, care tips or a review request, and repeat orders start it again. For post-purchase emails Post-purchase email marketing software Each order starts the follow-up you built: a thank-you now, then care tips, a review request or the next thing they'll need. On your own server, from an easy web UI or your agent. Every order, followed up. Watch demo The product One system for you, your agent, or both. Everything in Mimeo works both ways: a full automation studio when you want hands-on, and files, skills, and an MCP server your agent operates end-to-end. - Subscribers.: Full profiles, event history, every email received.: person - Emails.: Markdown or HTML, templates, personalization.: mail - Flows.: Triggers, branches, logic, dry runs.: branch - Sequences.: Drip campaigns in one readable view.: list - Events.: What subscribers do shapes what they hear next.: pulse - Guards.: No emails crashing into timed sequences.: shield - Tags & segments.: Filter and target without ceremony.: tag - Purchase history.: Messaging that knows where each customer is.: bag - Manager repo.: Manage Mimeo from a repo with agent skills, MCP and everything editable in files.: console The old way One follow-up for every order falls flat. - On most platforms the post-purchase email is one series for everyone, started by whatever the store integration passes along. A first-time buyer and a tenth-time customer get the same thank-you, and a sale email can land the day after someone paid full price. - Every product gets the same emails.: Care tips for one product are noise for the next. - Repeat customers fall through.: A series that runs once per person never follows up the second order. - Promotions crash the thank-you.: A discount lands next to the thank-you for a full-price order. How it works From the order to the review request. - The order arrives as an event: Your store sends a purchase event by webhook, with the product key, the amount and its own order ID. Mimeo records the purchase on the person. - A flow starts on it: A flow with an event trigger on purchase starts a run. The trigger can match on the product, so each product line gets its own flow. - The thank-you sends, then the series: A send_email step sends the thank-you. A start_sequence step starts a timed sequence of care tips and a review request, and the flow waits until it finishes. - Repeat customers get it again: With repeat runs allowed, an order placed after the current run ends starts the flow again. A sequence set to once per email sends a returning customer only the emails they haven't had. Own your sending Manage your own sending. Really. Mimeo is your email marketing software where you manage your list, automations, and emails. It plugs into your own sending account. You pick one provider: Postmark or Resend. **The obvious question:** what about deliverability and list health? Deliverability is your sending provider's whole job. That's what they're for. Mimeo keeps your side of the street clean, automatically. - Every send is checked before it goes out: verified sender, unsubscribe links, suppression list. - Bounces, complaints, and unsubscribes are cleaned up the moment they happen. - Big sends are paced: spread over hours at a rate you set, never blasted. Your direct line to your customers' inboxes.\ Now in your control. - Postmark: /images/postmark.png: /images/postmark-darkmode.png: **Managed deliverability · start here.** Managed deliverability from one of email's most trusted names. Less to think about, priced well below any email platform. Start here. - Resend: /images/resend-black.png: /images/resend-darkmode.png: **Lowest cost · simplest setup.** The developer-favorite email API. Verify your domain, paste one API key, and you're sending. - Or have us set it up.: Setup & Launch, a flat-fee project: we deploy Mimeo on your server, connect your sender, authenticate your domain, and import your list. You own everything. [Contact us](mailto:info@mimeohq.com) Pricing Questions Post-purchase questions, answered. What to know before the next order comes in. - Can different products get different emails?: Yes. The flow's trigger or an if/else step can match on the purchase's `product`, amount or promo code, and each branch sends its own email or starts its own sequence. - What if someone orders again mid-series?: A person has one active run per flow at a time, so a second order mid-series doesn't start a second copy. Once the run ends, the next order starts it again. See [runs](https://mimeohq.com/docs/usage/flows#runs). - Can a sale email wait until the series is done?: Yes. A guard pauses a promotion for anyone still in the post-purchase series and sends it when they finish. See [guards](https://mimeohq.com/docs/usage/guards). - Will importing past orders send anything?: No. Past orders sent with `historical: true` are recorded on each person, lifetime spend included, and none of them starts a flow. See [backfilling without sending mail](https://mimeohq.com/docs/api/events#historical). - Which stores can send the order?: Any platform that can send a webhook can trigger flows in Mimeo, including on sales. Need a direct integration with Shopify, Klaviyo or another store? [Get in touch](https://mimeohq.com/contact). Post-purchase emails on every order, on your own server. Every order is a chance to say thanks, help them use what they bought and ask for a review. In Mimeo, each order starts the follow-up that fits it, and the next order starts it again. It all runs on your own server and sends through your own Postmark or Resend account. **Need a direct integration with your store? [Get in touch](https://mimeohq.com/contact).** --- This is the Markdown copy of https://mimeohq.com/for/post-purchase-emails.