Own your email automation.
Email automation built agent-first. Your list, your flows, your emails. Just plug in your sender. It's easy. Take back control.
Flow builderas you see it
Flow begins
When opted_in happens, matching any source
0-entry
Already a customer?
Has the tag customer
1-check-customer
Tag as founding member
Add the tag founding-member
2-tag-existing
Send welcome email
Send emails/welcome.md
3-send-welcome
flows/welcome.jsonas your agent reads it
Email editoras you write it
Body ⓘInsert ▾
BIS</>linklist
Good to see you
You're back, so here's what shipped while you were gone:
Gates got a second path. Give-up branches are explicit now.
Watchdog segments. Rules for states that should never happen.
Nothing you built needs changing. The changelog has the details.
{{ first_name | fallback: "friend" }}emails/2026-07-30-whats-new.mda draft in your repo
Sequenceas you arrange it
Lead magnet nurture
On Repeat runs, once per email · 6 in progress
1Why your list isn't really yoursWait 0 daysActive
2The 3 automations worth building firstWait 3 daysActive
3What I'd do with your listWait 3 daysActive
4The two-minute list auditWait 4 daysDraft
❯ claudeyour agent at work
Guardsas you set them
Guards
Rules for what must never happen, checked on every send
Unsubscribed people built inIs unsubscribedSkip & continue
Churned people leave the trial flowlifecycle_stage is churnedExit flow
Stalled people wait for the pitchHas the tag stalledPause & wait
Members skip pitchesHas the tag customerSkip & continue
❯ claudeyour agent at work
Subscriberas you browse them
GGGavin Gottlieb
gavin@gottliebcreative.comSubscribed
gavin@gottliebcreative.comSubscribed
OverviewEmailsAutomationTimeline
purchase
plan: pro · $2902h ago
plan: pro · $2902h ago
email_opened
"Your copy of The Email You Own"22h ago
"Your copy of The Email You Own"22h ago
tag_added
tag: lead-magnet · by flow lead_magnet3d ago
tag: lead-magnet · by flow lead_magnet3d ago
page_viewed
path: /blog/email-you-own3d ago
path: /blog/email-you-own3d ago
opted_in
form: newsletter3d ago
form: newsletter3d ago
❯ claudeyour agent at work
Reportsas you read them
List growth
Last 30 days · all sources
25,411
subscribers
+1,204 ▲ 4.6%
new this month
0.7%
churn
❯ claudeyour agent at work
mimeo-manager/local repo · synced to your Mimeo
mimeo-manager/
.claude/skills/agent skills
audit-account-state
build-a-flow-spec-and-push
define-a-segment
draft-an-email
pull-a-fresh-snapshot
.mcp.jsonMCP server
CLAUDE.md
emails/your content
flows/
guards/
segments/
sequences/
templates/
fields.ymlyour schema
settings.ymlyour settings
❯ claudeyour agent at work
Fig. 1 · One flow, two readers.
The product
One system for you, your agent, or both.
Everything in Mimeo works both ways: a full automation studio when you want hands-on, and files, skills, and an MCP server your agent operates end-to-end.
Subscribers.
Full profiles, event history, every email received.
Emails.
Markdown or HTML, templates, personalization.
Flows.
Triggers, branches, logic, dry runs.
Sequences.
Drip campaigns in one readable view.
Events.
What subscribers do shapes what they hear next.
Guards.
No emails crashing into timed sequences.
Tags & segments.
Filter and target without ceremony.
Purchase history.
Messaging that knows where each customer is.
Manager repo.
Manage Mimeo from a repo with agent skills, MCP and everything editable in files.
Why now
The case for owning your email stack.
Email platforms earned their (growing) price when deliverability was a dark art and automations were bolted on because there wasn't a better way. Not anymore.
Mimeo puts it all in your hands. Intuitive automations you own. Sending you control. A bill that never counts your subscribers.
A better product.
Modern email marketing tools, built agent-first.
Your own sending.
No shared pools. Your reputation, on your dashboard, in the green.
A flat price.
Grow your list without growing your bill.
Own your sending
Manage your own sending. Really.
Mimeo is your email marketing software where you manage your list, automations, and emails. It plugs into your own sending account. You pick one provider: Postmark or Resend.
The obvious question: what about deliverability and list health? Deliverability is your sending provider's whole job. That's what they're for. Mimeo keeps your side of the street clean, automatically.
- Every send is checked before it goes out: verified sender, unsubscribe links, suppression list.
- Bounces, complaints, and unsubscribes are cleaned up the moment they happen.
- Big sends are paced: spread over hours at a rate you set, never blasted.
Your direct line to your customers' inboxes.
Now in your control.
Managed deliverability · start here. Managed deliverability from one of email's most trusted names. Less to think about, priced well below any email platform. Start here.
Lowest cost · simplest setup. The developer-favorite email API. Verify your domain, paste one API key, and you're sending.
Or have us set it up.
Setup & Launch, a flat-fee project: we deploy Mimeo on your server, connect your sender, authenticate your domain, and import your list. You own everything. Contact us
Pricing Contact us
Recalculate your email marketing cost.
Your email stack is two things: the software and the sending.
Price each one, add them up.
Step 1 · The software
Run it on your own server.
A year of support & updates included. Cancel anytime: Mimeo keeps working, and you keep every version released while covered.
Mimeo
- License
- $499 once
- One license = one installation (one domain).
- Black Friday
- $399 once
- $100 off the license, applied at checkout from the Buy now button.
- Support & updates
- $199/yr
- First year included, then renews automatically.
Step 2 · Your sending
Your own account, at cost.
Your provider bills for the emails you send each month: your list size × typical emails per subscriber at this cadence, newsletters plus automated flows.
Subscribers15,000
Sending
= 90,000 emails/month
Your total
Add them up.
$499 onceMimeo license$35/moResend billplus your server
Typical email platform: ~$196/moThe average of published Kit and Klaviyo pricing, billed monthly, as of November 2026.at 15,000 subscribersSave $1,934/yrMimeo pays off as your list grows.the license pays for itself in ~4 months
Estimates compare sending costs with a typical email platform. Savings exclude the license, your server, and support & updates renewals; license payback excludes server costs.
Want it done for you?
Setup & Launch: $999 flat. We deploy Mimeo on your server, connect your sender, authenticate your domain, and import your list.
Bundle with the license: $1,399.
Every what-if, covered
Every what-if, covered.
No matter what happens, everything is yours.
Who actually sends my email?
Your own sending account: Postmark or Resend, whichever one you choose.
Isn't running my own sending risky?
It used to be. Your provider handles deliverability, and Mimeo keeps your list clean: every send checked against your suppression list, bounces and complaints handled the moment they happen, and big sends paced instead of blasted. Designed for opt-in lists.
Can I use it for cold outreach?
No. Mimeo is designed for opt-in lists where customers signed up to be on your email list and expect to hear from you. It also helps you email responsibly: unsubscribes and complaints suppress instantly, and sends are paced to protect your domain reputation and standing with senders like Postmark and Resend.
Do I need to be a developer?
No. Use the interface, let your agent do the technical parts, or have us set everything up. What it takes to run Mimeo on your own server
Which agents work with it?
Claude Code, Codex, and any capable agent. Skills, MCP server, and API ship with every Mimeo. How to let an agent run your email without accidental sends
My list and automations are on another tool. Can you help me migrate?
We've done it before. Your list, tags, suppression history, and automations move over. Do it yourself with the docs, or we'll run it as a fixed-price project. How to move from Mailchimp or Kit without emailing people who opted out
What does the license include?
Mimeo is $499 once, to run on your own server, with a year of support & updates. After that, support & updates renew automatically at $199/yr. Cancel anytime: Mimeo keeps working, and you keep every version released while covered. Your data is yours to take with you — it's all in your database. Each license covers one installation. Compare it with other email software you buy once. Full pricing and requirements
What counts as one installation?
One license covers one installation: one Mimeo on one domain, with one list. That installation can send from several domains and split brands with segments. Fully separate brands, businesses, lists, or clients, each on its own domain with its own Mimeo Manager repo, each need their own license at full price. Staging copies are free. Register each license's domain in your Mimeo account dashboard before downloading; one account can hold several licenses, each with its own support & updates renewal.
What if I need help?
We offer done-for-you setup and campaign building projects. Contact us
Why "Mimeo"?
Before photocopiers, printing lived at the print shop: professional equipment, professional prices, a toll on every copy.
Then the mimeograph put the whole apparatus on a desk. Ink the drum, turn the crank: as many copies as you need. Owning the machine made everyone a publisher.
Mimeo unbundles email marketing and sending. Your list, your emails and flows, owned and run by you and your agent.